As A Licensed Cosmetologist, Photographer and Professional Makeup Artist, This Is By Far The Best Product I Have Used. The Colors Glide On Extremely Smooth, They Don't Crack And Flake, Not To Mention Removal It's Simple. The Neon UV Palette Is So Wonderful And Vibrant. The Quality Is Unmatched And Each Color Is In Its Own Individual Lidded And Removable Section. The Brushes Are Sturdy And Well Made. And The Customer Service Is Outstanding. I'm A Lifetime Customer And Fan And I Highly Recommend This Product To Anyone New Or Professional!